After a decade of “digital transformation,” most organizations are still drowning in tools, tangled processes, frustrating stakeholder experience, and unfinished roadmaps.
What was the actual goal?
What was digital transformation trying to accomplish?
What would a Definition of Done have looked like if anyone had articulated one?
The Optimized Enterprise steps back from the hype and reconstructs what transformation was supposed to produce: clear strategy, connected systems, intelligent workflows, meaningful improvement, and measurable advantage.
It reveals why the “transformation” playbooks have failed and offers a practical, structured path forward.
Available April 2026
Inside the book, you’ll explore:
The anatomy of failure – why transformation efforts stall, regress, or collapse.
The real foundations of digital maturity – the capabilities every organization must strengthen.
How to build actual momentum (instead of just launching initiatives) – the rhythms, behaviors, and decision patterns that create sustained progress.
What modern technology can actually offer – beyond buzzwords and vendor slides.
How to redesign processes, data, and tools together – so improvement becomes scalable, not fragile.
How culture becomes a capability – and how to embed continuous optimization into the fabric of the organization.
A decade of transformation has shown us what doesn’t work.
This book is about what comes next.